Joana Breidenbach is a co-founder of betterplace.org, an online platform for social initiatives. She heads the betterplace.lab, a think and do tank that aims to achieve improvements in the social sector by offering knowledge and online tools to financiers, project managers and investors to enhance their effectiveness. Born in 1965, Joana studied cultural anthropology in Munich, Berkeley and London. She earned a doctorate in 1994. Joana lives with her husband and two children in Berlin, where she writes books, articles and blog entries dealing with cultural globalization.