As you embark on the journey of building your website, the initial goal is clear: rank keywords to obtain SEO traffic to acquire customers or generate revenues. Therefore, optimizing your pages for search engines like Google and Bing becomes your first task.
But as you know, the optimization process is complicated as it covers many aspects, like technical SEO, content SEO, as well as building backlinks. Further, each of them is made up of many aspects that you may not pay attention to when you conduct your SEO strategy.
So, an SEO audit comes, which is a thorough examination of your website from an SEO perspective, can help you point out where you can improve. Here are 7 reasons why seo audit is important for your website.
1. SEO Audit Helps You Find Technical Problems At Once
An SEO audit is just like a reliable map to help you navigate through a dense forest. Your website may have technical issues like indexing problems, mobile-friendly issues, 404, 301, robots.txt, speed, broken links, etc. You can easily find these technical problems after doing an SEO audit, and then you know where to improve your site’s technical performance.
2. It Guides You Where You Should Improve
For example, after addressing your website’s technical problems, if your website still doesn’t rank well compared with your competitors, most probably it may be your low content quality if the backlink profiles of your competitors don’t outrank you.
As you can see, an SEO audit can give you the direction where you should make efforts.
3. Search Engines Algorithms Are Always Changes
Search engine algorithms are always updating to provide the best search results for their users. Especially for this year, as AI is trending, Google has released several core updates more times than years ago.
As you can see, an SEO audit is like a reliable lighthouse, guiding your website safely through the stormy waters of constant changes in search engine algorithms. It helps your website stay strong, relevant, and up-to-date with the newest SEO algorithms.
4. Keep Track of Keywords Ranking
Monitoring the number of keywords your website is ranking for and their positions in the SERPs is a daily task for an SEOer. It can be achievable with an SEO audit. You can have a tracking of your keywords in this way, no matter up or down. You can also know whether they’re affected by an algorithm update or not.
5. Evaluate Your Competitors
An SEO audit does more than just look at your own website; it also takes a close look at your competitors. It helps you find keywords where your competitors are ranking better, understand their strategies, and learn from what they’re doing right and wrong. In short, an SEO audit gives you a peek into your competitors’ actions, helping you improve your own plans.
6. You’ll Work Out a Practical SEO Plan
With an SEO audit report, you can find where you can improve your SEO strategies. So an SEO audit is like your handbook, giving you helpful tips, pointing out problems, and helping you make a practical, doable SEO plan that pushes your website towards lasting success.
7. Finally Boost Your Organic Traffic
After you solve problems like technical issues, content quality, and do what your competition does or you do it better, a noticeable increase in organic traffic may happen, which help you gain new customers and generate higher revenue.
As you can see, an SEO audit is an integral part of your website’s SEO process. It’s important because it helps you spot issues and opportunities in your website’s SEO strategy.
From finding technical issues, ensuring your content is top-notch, keeping up with the ever-changing rules of search engine algorithms, to keeping an eye on your competition and improving your organic traffic, an SEO audit does it all.