As you embark on the journey of building your website, the initial goal is clear: rank keywords to gain SEO traffic in order to acquire customers or make money. Therefore, the first work for you is to optimize the pages of your website for the search engines like Google and Bing.
However, you know that the optimization process is complex, in that it comprises several things, technical SEO, content SEO and link building. In addition, every one of them contains a lot of details, which you may well omit in the process of executing your SEO plan.
So, an SEO audit, being a detailed analysis of your website as seen from the SEO perspective, will show you where you have some work to do. This is why an SEO audit is important for your website.
1. SEO Audit Shows Up Technical Issues Immediately
SEO audit is just like a reliable navigator that can guide you through an impenetrable jungle. An SEO audit allows you to search for such technical issues, and that tells you where you have to enhance your website.
2. It Guides You to Areas Where You Can Improve
For example, when you eliminate all of your website technical problems but your website is still not ranking as your competitors do, then low content quality is a problem if the backlink profiles of your competitors do not outrank you.
3. Search Engines Algorithms Are Always Changes
Algorithms of search engines are updated all the time to provide their users with the best search results. Especially this year, Google has released its big core updates.
Therefore an SEO aduit can help you if your SEO tactics comply with current SEO algorithms.
4. Track Keywords Ranking
Monitoring the keywords for which your website is ranking and their positions within the SERPs is an everyday activity for an SEOer. It is achievable through an SEO audit. The ranking of your keywords can be in the same position, up or down. You also get to find out if they have been impacted by an algorithm update.
5. Evaluate Your Competitors
An SEO audit should be a thorough examination of your competitor’s site as well. It enables you to find out keywords in which your competitors are doing well, understand their strategies, and figure out what they are doing right and wrong. In short, an SEO audit helps you know what your competitors are doing, thus allowing you to improve your own techniques.
6. You’ll Work Out a Practical SEO Plan
An SEO audit report will enable you to identify the parts of your SEO strategy that need to be tweaked. Thus, an SEO audit is your counselor; it advises and identifies problems and guides you in creating an achievable SEO plan that moves your site toward sustainable success.
7. Finally Boost Your Organic Traffic
Once you fix problems like technical issues, content quality, and do what your competitors are doing or even better, you can have enough people to visit your site.
Conclusion
Now you can understand that the SEO audit is just one of the phases of the SEO process of your website. It is important because it makes you recognize the problems and benefits of the SEO tactics of your site.
The detection of technical problems, keeping the quality of your content and compliance with the rules of search engine algorithms that are constantly changing, and others are the tasks of an SEO audit.
