Marketing uses popular methods such as pay-per-click (PPC), search engine optimization (SEO), video, and social media to help you reach your business goals.
There are seven reasons why marketing investments are important for your business.
1. Target Your Potential Customers
Picture introducing a product that just suits the needs of certain customers. PPC marketing, like Google Ads, allows you to target your potential customers precisely.
Setting keywords and choosing specific countries or regions makes sure that your advertisements are directed to those who are really interested.
PPC not only results in the acquisition of business leads, but also makes sure that your budget for the marketing process is well-spent, covering only those that have a high chance of conversion.
2. Increase Organic Traffic
When you put money into your website SEO, most probably you’re able to rank high in Search Engine Results Pages (SERPs) for both commercial keywords and informative keywords compared to your competitors. Thus, clients can easily find you, realize your expertise, identify your brand, and send you leads.
Clients visit your website and see that your content (blog posts, infographics) is informative, interactive and beneficial. But rather to give value, solve problems, and position your brand as a resource that people can rely on within your niche.
Clients are more inclined to interact with you and you’ll have a higher success rate in converting these leads.
3. Gain Customers’ Trust
Video marketing has a great impact on customers as it offers a view as well as auditory experience, creates trust, shows importance, and increases engagement. There are different types of videos:
- Explainer Videos: Brief videos that are easy to understand and to the point describing products or services.
- Tutorial or How-To Videos: Step by step manuals on how to use a product.
- Testimonial Videos: Showcase customers tells about their favorable experiences with your products or services. It creates confidence with case studies and happy clients.
- FAQ or Q&A Videos: Address frequently asked questions or thoughts that customers may have.
- Live Videos: Live streaming usually used for events, Q&A sessions, or capturing moments as they occur.
- Storytelling Videos: Tell brand, customers, or other topics stories to produce emotional bonds.
Every video has a significant task in different elements of the customer’s journey and decision-making process.
4. Interact with Your Clients
Social media marketing is one of the most influential marketing strategies for businesses to interact with their customers and create a remarkable online identity.
You may post updates on a regular basis such as the company news and new products. You can also come up with content that invites users to participate like polls, quizzes, and contests. Social media can also serve as a channel to respond to your customer queries, complaints, and feedback.
Customers may also be encouraged to produce and post content about your brand. For example: If you are a cosmetics brand then you can ask your customers to create a look using your products and tag it with makeup and your brand hashtags.
You can also collaborate with social media influencers to market your products or services. For instance, if you are a fitness brand, you can partner with a fitness influencer to display your workout gear.
5. Increase Your Sales and Boost Your Online Reputation
Using various marketing approaches you can possibly grow your sales by targeting your customers, ensuring your products and services are not only seen but really looked at and considered.
6. Business Growth
Marketing is a driver of growth for your business, as it increases your reach and make the products or services you offer available to a larger number of people. You maintain your old customers and attract new ones through diverse marketing approaches thus ensuring a continuous inflow of business promoting growth.
7. Compete in the Market
Online marketing is a huge market, which is always crowded and full of companies that are all trying to draw the attention of clients. It is a crowded space, and everyone tries to outrank the other. Therefore, how will your business be outstanding and get attention in this crowded online world?
Think of SEO first. Your company appears when customers search for specific keywords about your products/services on the internet.
